私たちについてABOUT US
The history of the ISEHAN Group began in 1825 as a manufacturing and seller of traditional Japanese rouge BENI at the Iseya Hanemon shop, commonly known as "Isehan" in the Nihombashi area of Edo.
For over 195 years, we have been committed to preserving the essence of "Beni," which can be considered the origin of Isehan, while engaging in activities to bring out radiant beauty through cutting-edge cosmetics that define the times.
Our main focus is on providing inovative cosmetics that make people shine, and we also expand into cultural, real estate, and our original business of manufacturing and selling Beni.
